{"id":3104,"date":"2020-07-20T22:55:34","date_gmt":"2020-07-20T19:55:34","guid":{"rendered":"https:\/\/www.tlt.ee\/services\/advertising-on-public-transport\/"},"modified":"2024-04-19T12:59:52","modified_gmt":"2024-04-19T09:59:52","slug":"advertising-on-public-transport","status":"publish","type":"page","link":"https:\/\/tlt.ee\/en\/services\/advertising-on-public-transport\/","title":{"rendered":"Advertising on public transport"},"content":{"rendered":"\n<p>Public transport vehicles can be considered one of the best advertising channels in Tallinn, as their routes cover the entire administrative area of the city.<br>The vehicles of Tallinna Linnatranspordi Aktsiaselts (TLT) offer an effective platform for advertising campaigns thanks to the massive number of contacts: We serve more than 100 million passengers a year. This means that interior advertising alone can create, on average, 24,000 potential advertising contacts per month per vehicle!<\/p>\n\n\n\n<p><strong>Attention! New orders for advertising on the outside of the rolling stock will not be accepted until at least September of this year.<\/strong><\/p>\n\n\n<div class=\"buttons-wrap\">\n                      <a href=\"\/wp-content\/uploads\/2022\/12\/Reklaami-hinnakiri.pdf\" target=\"_blank\" class=\"btn btn-success btn--arrow\"\n        aria-label=\"Advertising price list (PDF) (avaneb uues aknas)\">\n        Advertising price list\n      <\/a>\n            <\/div>\n\n\n\n<p>During peak hours, Tallinna Linnatranspordi Aktsiaselts operates nearly 500 vehicles on Tallinn\u2019s city routes, including 438 buses, 46 trams, and 32 trolleybuses.<\/p>\n\n\n\n<p>There are a total of 71 bus routes in Tallinn, 5 active tram routes and 4 trolleybus routes. Last year, our  vehicles covered more than 36 million route kilometers.<\/p>\n\n\n\n<p>The total length of public transport routes operated by Tallinna Linnatranspordi Aktsiaselts is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>for buses:<\/strong> 876 km,<\/li>\n\n\n\n<li><strong>for trams: <\/strong>32.7 km,<\/li>\n\n\n\n<li><strong>for trolleybuses:<\/strong> 31.1 km.<\/li>\n<\/ul>\n\n\n\n<p><strong>To summarise:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>VEHICLE-MOUNTED ADVERTISING REACHES PEOPLE ON ITS OWN.<\/li>\n\n\n\n<li>THE NUMBER OF VIEWERS GROWS EVERY DAY.<\/li>\n\n\n\n<li>MULTIPLE CONTACTS RESULT IN HIGH IMPACT AND WIDE DISTRIBUTION.<\/li>\n\n\n\n<li>INCREASES DESIRE TO BUY.<\/li>\n\n\n\n<li>HIGHLY EFFECTIVE.<\/li>\n<\/ul>\n\n\n\n<p>Advertising on buses, trams, and trolleybuses is a great choice for ads that target consumer groups who use public transport and which need to be disseminated rapidly to a wide audience.<\/p>\n\n\n\n<p><strong>For example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>job advertisements,<\/li>\n\n\n\n<li>gatherings and cultural events,<\/li>\n\n\n\n<li>city information,<\/li>\n\n\n\n<li>various products and services.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Advertising stickers in the interior of a public transport vehicle<\/h3>\n\n\n\n<p>Interior advertising on public transport is placed where it is the most visible to passengers: above windows, on windows, or on billboards.<\/p>\n\n\n\n<p><strong>Advantages of interior advertising:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>extended exposure<\/td><td>\u2013 the average journey time in Tallinn is 12\u201318 minutes;<\/td><\/tr><tr><td>repeated readability<\/td><td>\u2013 passengers see the advertising texts several times during their journey;<\/td><\/tr><tr><td>value from repeat exposure<\/td><td>\u2013 many people travel the same routes repeatedly;<\/td><\/tr><tr><td>low cost<\/td><td>\u2013 generally cheaper than any other type of advertising;<\/td><\/tr><tr><td>wide audience<\/td><td>due to the changing routes, the advertising medium travels through different areas of the city, which increases the number of contacts;<\/td><\/tr><tr><td>demographic selectivity<\/td><td>public transport users generally consist of the same specific social groups.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Advertising stickers on the exterior of a public transport vehicle<\/h3>\n\n\n\n<p>Exterior advertising is the most common sub-type of vehicle-mounted advertising, where special advertising stickers are affixed to the exterior of the vehicle and are thus primarily aimed at car users.<\/p>\n\n\n\n<p>The number, location, time of display, etc. of the advertising stickers depends on the nature of the campaign and the wishes of the customer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Full-coverage advertising on public transport<\/h3>\n\n\n\n<p>For drawings of the KT-4 tram with dimensions, click <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tlt.ee\/en\/services\/advertising-on-public-transport\/technical-drawings-of-trams-and-trolleys\/\" target=\"_blank\">HERE<\/a>.<\/p>\n\n\n\n<p>Full-coverage advertising and\/or exterior advertising stickers on public transport form a separate media channel that can be used to convey both awareness-raising and persuasive advertising messages.<\/p>\n\n\n\n<p>A bus, tram, or trolleybus fully covered with advertising is also suitable for long-term campaigns, and can successfully serve as the cornerstone of a reputation-building campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">On-screen advertising<\/h3>\n\n\n\n<p>On-screen advertising on public transport is provided by Megameedia Grupp O\u00dc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Contact information and ordering<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Ads on buses<\/td><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"Katri.Kubjas@tlt.ee\" target=\"_blank\" rel=\"noreferrer noopener\">Katri Kubjas<\/a><\/td><td class=\"has-text-align-left\" data-align=\"left\">+372 5330 8401<\/td><\/tr><tr><td>Ads on trams<\/td><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"mailto:Jekaterina.Jasjukevits@tlt.ee\" target=\"_blank\" rel=\"noreferrer noopener\">Jekaterina Jasjukevit\u0161<\/a><\/td><td class=\"has-text-align-left\" data-align=\"left\">+372 643 4000<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Public transport vehicles can be considered one of the best advertising channels in Tallinn, as their routes cover the entire administrative area of the city.The vehicles of Tallinna Linnatranspordi Aktsiaselts (TLT) offer an effective platform for advertising campaigns thanks to the massive number of contacts: We serve more than 100 million passengers a year. This &hellip; <a href=\"https:\/\/tlt.ee\/en\/services\/advertising-on-public-transport\/\" aria-label=\"Read more: Advertising on public transport\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3092,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-3104","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tlt.ee\/en\/wp-json\/wp\/v2\/pages\/3104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tlt.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tlt.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tlt.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tlt.ee\/en\/wp-json\/wp\/v2\/comments?post=3104"}],"version-history":[{"count":7,"href":"https:\/\/tlt.ee\/en\/wp-json\/wp\/v2\/pages\/3104\/revisions"}],"predecessor-version":[{"id":61886,"href":"https:\/\/tlt.ee\/en\/wp-json\/wp\/v2\/pages\/3104\/revisions\/61886"}],"up":[{"embeddable":true,"href":"https:\/\/tlt.ee\/en\/wp-json\/wp\/v2\/pages\/3092"}],"wp:attachment":[{"href":"https:\/\/tlt.ee\/en\/wp-json\/wp\/v2\/media?parent=3104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}